酒店市场营销

Marketing

万礼豪程国际酒店在线合作共享课程-- 2020年6月10日-- David Chen

CHEI CLE—2020, Jun 10--David Chen

前言

今天，我们迎来了本学期最后一节CLE课程，时光总是转瞬即逝，不过好在通过这一个学期的学习，万小程们都收获满满。今天，由David Chen 为我们展开了闭幕课程。David Chen以他幽默风趣的教学风格为我们分享了酒店的市场营销课程，我们深入展开了酒店营销的学习和讨论。

Preface

Today, we ushered in the last CLE course of this semester. Time is always fleeting, but fortunately through this semester’s study, CHEI. Jrhave gained a lot. Today, Mr. David Chen opened the closing session for us. Mr.Chen shared the marketing course of the hotel with his humorous teaching style, and carried out in-depth discussion and study of hotel marketing for us.

讲师简介

The Lecturer Introduction

·长沙瑞吉酒店总经理

General Manager of the St. Regis, Changsha

·厦门豪华精选酒店及源宿酒店总经理

Complex General Manager of Luxury Collection & Element Xiamen

·重庆万豪酒店总经理

General Manager of Chongqing Marriott

·株洲万豪酒店总经理

General Manager of Zhuzhou Marriott

·具有市场销售、客房、餐饮、宴会、前厅等多个部门的丰富经验

Rich experience in Sales, Housekeeping, F&B, Banquet, Front Office and other departments

课程内容

Course Content

1.市场营销之源

Foundation of Marketing

2.当代市场营销

Today’s Marketing

3.市场营销VS建立关系

Marketing vs. Relationship

4.供与求

Supply & Demand

5.   酒店市场营销

Hotel Marketing

课后拾遗

本节课程的学习，我们了解到什么叫做“5P营销理论”、什么叫做“酒店市场营销”，同时也对市场供与求有了更深刻的认识。因此，作为管理专业的学生，我们必须要有捕捉市场信息的能力，实时地根据市场需求提供服务，在酒店运营的工作中形成自己较为完整的体系。

Reviews after Class

In this course, we have learned what is called “5p marketing theory” and “hotel marketing”. At the same time, we have a deeper understanding of market supply and demand. Therefore, as a student majoring in hotel management, we must have the ability to capture market information, provide real-time services according to market demand, and form a relatively complete system in the work of hotel operation.

收获

经过本学期的课程，万小程们已经掌握了很多知识，还记得第一次学习课程时的懵懂无知，如今我们已经对管理专业足够清晰，同时也对酒店管理专业有了一定的思考和定位。课程已经结束，但学习永不止步！今后，无论我们从事什么样的职业，都要不忘初心、牢记使命、坚持不懈地学习与思考，并且要怀有对美好生活的热情与追求。

Gainsafter Class

After this semester’s course, CHEI. Jrhave mastered a lot of knowledge, and still remember the ignorance when we first studied the course. Now we have a clear understanding of the major of hotel management, and also have a certain thinking and positioning of it. The course is over, but learning never stops! In the future, no matter what kind of career we are engaged in, we should never forget our original intention, remember our mission, keep on learning and thinking, and have passion and pursuit for a better life.